Digital Marketing @ Suncoast Developers Guild

Digital Marketing

Elevate your Business with Digital Strategy

Course Description

From content strategy and social media to paid campaigns and analytics, learn digital-marketing tactics to increase engagement, drive growth, and acquire users.

This is a Saturday class with optional lab time from 3 - 5 p.m. Instructor hours will be available during the week at designated times.

10 a.m. - 12 p.m.	Instruction
12 p.m. - 1 p.m.	Lunch Break
1 p.m. - 3 p.m.	Instruction
3 p.m. - 5 p.m.	Lab Time

^*Group rates are available, contact us for more information.

About the Instructor: Kiki Roeder

Kiki Roeder has built and sold two companies, including a digital strategy studio that served Fortune 500s, startups, and media companies across four continents. During her communications career, she placed content in 50 states and 23 countries. These include Wired, Fast Company, The New York Times, Entrepreneur, Fortune, The Wall Street Journal, USA Today, Scientific American, Inc, and Forbes.

Kiki is currently the Chief Product Office at Punctuate and co-founder of Startup Sisters USA. She also is the Director of Women Who Code in Tampa and a regional leader with Grow with Google and Techstars Startup Week/end.

Kiki specializes in audience engagement, strategic storytelling, educational technology, computer-human interaction, and product development. She has lectured at Georgia Tech, General Assembly, SCAD, the University of Tennessee and Georgia State University, as well as spoken at numerous tech conferences.

Course Outline

Week One Digital Marketing Frameworks and Creating Funnels	Learn how to set objectives and plan a digital marketing campaign. Understand how the concept of a funnel and how to drive acquisition through marketing.
Week Two Digital Strategy: SEO + Customer Acquisition + Conversion Marketing	Learn how to use various channels (paid, search, content, social and more) to acquire customers.
Week Three Content Marketing and Social Media	Learn the role of content marketing through web, multimedia, and social media platforms. Discover how paid campaigns play into converting content into customers or users.
Week Four Marketing Acquisition and Conversion Rate Optimization	Learn how to generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
Week Five Measurement and Metrics	Learn how setting KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
Week Six Storytelling and Marketing Budgets	Discover how storytelling can turn potential customers and users into loyal fans. Drive sales and acquisition through persuasive marketing and learn to craft budgets that reflect the specialized interests of your audience.

Expected Outcomes

By the end of the course, students should be able to:

Acquire: Learn how paid, organic, search-engine, and content marketing helps you reach a target audience.
Convert: Discover the art of using landing pages to transform interested prospects into customers.
Retain: Apply email-marketing and social media techniques to engage users and get repeated interaction.
Measure: Optimize campaign performance with analytics and KPIs, and learn to utilize metrics to draft budgets and drive improvements to your marketing.